FERNANDO GRACIO ADINOTO

2602071114

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF INSTAGRAM FOOD VLOGGER ATTRACTIVENESS, EXPERTISE, AND TRUSTWORTHINESS ON ATTITUDE TOWARD FOOD VLOGGER AND THEIR IMPACT ON PURCHASE INTENTION A CASE STUDY OF READY TO DRINK BEVERAGES