EVELYN DEVIANA DJIANTO

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF @ONEBITEBIGBITE INFLUENCER CREDIBILITY AND TIKTOK CONTENT AUTHENTICITY ON GENERATION Z PURCHASE INTENTION TOWARDS LOCAL FOOD AND BEVERAGES PRODUCTS