SHAREN HENDRI EVLYN

2602071871

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) AND FLASH SALE ON IMPULSIVE BUYING BEHAVIOR AMONG CONSUMERS OF VIRAL SKINCARE PRODUCTS ON TIKTOK LIVE SHOPPING