THOMAS CRISTIAN JOVI

2602073454

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA ADVERTISING CONTENT AND SALES PROMOTION CONTENT ON BEHAVIORAL INTENTION THROUGH HEDONIC AND FUNCTIONAL BRAND IMAGE ON FAST FASHION FRAGRANCE TO INCREASE VLERON PERFUME IN THE PERFUME INDUSTRY