SHERRY AGUSTINI

2602073504

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON WILLINGNESS TO PAY MEDIATED BY BRAND AWARENESS AND BRAND IMAGE ON THE CONSUMPTION OF LOCAL WOMEN'S FASHION: A STUDY FOR THE BUSINESS DEVELOPMENT OF PLAINSY THE LABEL