ERIC FREDICO

2602073826

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE DOUGHY COOKIES BUSINESS DEVELOPMENT THROUGH AN ANALYSIS APPROACH TO THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATION VARIABLE ON CONSUMERS IN JABODETABEK