KATHLYN OCTAFELICIA HUTAGALUNG

2602074015

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE GIRIGIRI BUSINESS DEVELOPMENT THROUGH AN ANALYSIS OF ONLINE PLATFORM QUALITY, PRODUCT ASSORTMENT, EWOM, AND CUSTOMER SERVICE ON ONLINE PURCHASE INTENTION WITH TRUST AS A MEDIATOR IN ONLINE SUSHI PURCHASES