IGNASIUS EVAN ANDERSEAN

2602075680
Degree Strata 1
Program/Study Program Business Creation
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE THE ANALYSIS OF THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON PURCHASE INTENTION THROUGH EMOTIONAL PLEASURE AS A MEDIATING VARIABLE AMONG TIKTOK LIVE CHUCKLES CONSUMERS

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