KELSEN SUMITOMO

2602079035

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), GAMIFICATION EXPERIENCE, AND FEAR OF MISSING INVESTMENT VALUE (FOMIV) ON IMPULSE BUYING WITH COLLECTABILITY DESIRE AS A MEDIATING VARIABLE IN BLIND BOX PRODUCT