KAYLA ANGELI TJANDRA

2602081746

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF INFLUENCER MARKETING AND PRODUCT UNCERTAINTY ON PERCEIVED VALUE OF BLIND BOX PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE AMONG GENERATION Z CONSUMERS IN JAKARTA