BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 75
RACHEL MONICA
RACHEL MONICA
2602086154
Degree
Strata 1
Program/Study Program
Creativepreneurship
Faculty/School
BBS Undergraduate
Campus
BINUS
@ Bandung Campus
THESIS TITLE
PENGARUH STRATEGI KAMPANYE MEDIA SOSIAL DIGITAL TERHADAP NIAT PEMBELIAN MCDONALD'S: PERAN MEDIASI CITRA REPUTASI MEREK DAN KETERLIBATAN PELANGGANN