ANASTASIA CORDELIA SURYADIJAYA

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

Campus BINUS
@ Kemanggisan Campus

GPA 3.95

Achievement Summa Cum Laude, Wisudawan Terbaik

THESIS TITLE AI-BASED PRODUCT RECOMMENDATIONS IN THE BEAUTY INDUSTRY: THEIR ROLE IN SHAPING CONSUMER PURCHASE DECISIONS