DANIEL AMADEO KENJI MANIK

2602088140

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF MICRO-INFLUENCERS CREDIBILITY AND ADVERTISING DISCLOSURE ON GEN Z PURCHASE INTENTIONS FOR FASHION PRODUCTS IN JAKARTA ON TIKTOK : THE MEDIATING ROLE OF BRAND AWARENESS