RICHARD SEBASTIAN KOHAR

2602089023

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE AN ANALYSIS OF THE EFFECT OF GAMIFICATION AND BRAND AUTHENTICITY ON BRAND LOVE IN THE TOYS & HOBBY INDUSTRY: A STUDY OF BRAND X CUSTOMERS IN MAJOR CITIES ACROSS INDONESIA WITH PERCEIVED ENJOYMENT AS AN INTERVENING VARIABLE