EUNIQUE VEIFEL TANIEL

2602089351

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE JELIKUL BUSINESS DEVELOPMENT THROUGH AN ANALYSIS OF THE EFFECTS OF HEALTH CONSCIOUSNESS, PRODUCT KNOWLEDGE, AND PRICE FAIRNESS ON ATTITUDE AND PURCHASE INTENTION TOWARD HEALTHY DESSERT PRODUCTS