RICHARD VALENTINO KARTONO

2602091974

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF LIVE STREAMING, FREE SHIPPING, AND AI PERSONALIZATION ON IMPULSIVE BUYING BEHAVIOR FOR FASHION PRODUCTS ON TIKTOK LIVE WITH TRUST AS A MEDIATING VARIABLE: A STUDY OF GENERATION Z STUDENTS AT UNIVERSITY XYZ