KINARYA PUJJA AVALU KETESVARA

2602093651

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE A STUDY ON SUBSCRIPTION VIDEO ON DEMAND (SVOD) CONSUMERS TO EXAMINE THE RELATIONSHIP BETWEEN USER EXPERIENCE AND PRICE FAIRNESS TOWARDS CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE