HANIYAH DEIVA ZANETA NOCHLIESTA

2602094036
Degree Strata 1
Program/Study Program Marketing Communication
Faculty/School Faculty of Digital Communication and Hotel & Tourism
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE SHOPPERTAINMENT AND PARASOCIAL TRUST: A STUDY ON HOW TIKTOK'S LIVE SHOPPING INFLUENCE CONSUMERS' CONVERSION BEHAVIOUR

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