BENEDICTO ALDRICH LISTIANTORO

2602095921

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE RESPONDING TO SOUTHEAST ASIAN EXPANSION CHALLENGES: THE ROLE OF SALES STRATEGY, HUMAN CAPITAL READINESS, AND PRODUCT INNOVATION IN SUPPORTING MATAHARI DEPARTMENT STORE'S NEVADA MEN BRAND TOWARD THE SUSTAINABLE DEVELOPMENT GOALS