YVETTE CHRISTIE KEFAS

2602098406

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF INFORMATIVENESS, ENTERTAINMENT, AND PERCEIVED RELEVANCE ON PURCHASE INTENTION THROUGH BRAND TRUST IN THE READY-TO-CONSUME HEALTHY BEVERAGE CATEGORY AND ITS IMPLICATIONS FOR SIPSTOP'S BUSINESS DEVELOPMENT STRATEGY