DENNIS TEO

2602099081

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF ONLINE CUSTOMER REVIEW AUTHENTICITY AND REVIEW QUALITY ON GENERATION Z'S PURCHASE DECISION WITH CONSUMER TRUST MEDIATING ON SMARTPHONE ACCESSORY PRODUCTS IN E-COMMERCE IN THE JABODETABEK AREA