ANJELI FLORENSIA

2602099775

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON HOTEL BOOKING CONFIDENCE THROUGH CUSTOMER TRUST WITH PRICE CONSCIOUSNESS AS A MODERATING VARIABLE ON ONLINE TRAVEL AGENTS (OTAS)