BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
HONGKY RICARDO
HONGKY RICARDO
2602099895
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BINUS Business School Undergraduate Program
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
THE INFLUENCE OF FIRM-GENERATED CONTENT AND USER-GENERATED CONTENT ON CUSTOMER ENGAGEMENT OF COLLECTIBLE TOY PRODUCTS ON SHORT VIDEO-BASED SOCIAL MEDIA