IDA AYU VEBY PRAMESWARI MANUABA

2602102883

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

Campus BINUS
@ Malang Campus

THESIS TITLE AN ANALYSIS OF ENTRASOL’S RE-BRANDING STRATEGY THROUGH A FANDOM MARKETING APPROACH AMONG ENHYPEN’S FANS