NESYA ZAKIA ANDENITA

2602107064

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF PERCEIVED QUALITY AND BRAND AWARENESS ON BRAND LOYALTY MEDIATED BY BRAND TRUST (CASE STUDY OF THE USE OF XYZ BRAND COSMETIC PRODUCTS IN WOMEN IN INDONESIA)