VIVIAN ESTRELLITA KRISTYANTO

2602107606
Degree Strata 1
Program/Study Program Creativepreneurship
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Bandung Campus
THESIS TITLE ONLINE IMPULSE BUYING IN ALGORITHM-DRIVEN SOCIAL COMMERCE: EFFECTS OF SHORT-FORM CONTENT EXPOSURE AND HEDONIC MOTIVATION IN TIKTOK SHOP

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