CLAUDIA MARTHA BR. LUMBAN TOBING

2602108073

Degree Strata 1

Program/Study Program Creativepreneurship

Faculty/School BBS Undergraduate

THESIS TITLE THE INFLUENCE OF INFLUENCER MARKETING, PRODUCT REVIEWS, AND AI-BASED RECOMMENDATION SYSTEM ON PURCHASE DECISION OF BARENBLISS PRODUCTS BY GEN Z CONSUMERS WITH TRUST AS AN INTERVENING VARIABLE