KEAVEN KEY

2602109731

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF INFLUENCERS ON PURCHASE INTENTION THROUGH SOURCE-CREDIBILITY AND SELF-CONGRUITY WITH THE MEDIATION OF BRAND IMAGE AND BRAND TRUST IN THE STREETWEAR INDUSTRY FOR VARSMORPH BRAND DEVELOPMENT