KIAN UNAJA

2602113981

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF INSTAGRAM FOOD VLOGGER EXPERTISE AND ENTERTAINMENT VALUE, AS WELL AS INSTAGRAM AD ENTERTAINMENT, ON ATTITUDE TOWARD FOOD VLOGGER AND ITS IMPACT ON ONLINE BUYING INTENTION FOR TRADITIONAL NASI LIWET