KEANE NOLAN TJAHYADI

2602115476

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE BABY FOCUS BUSINESS DEVELOPMENT STRATEGY: EXAMINING THE EFFECTS OF EMOTIONAL ATTACHMENT, PERCEIVED INFLUENCE, PERCEIVED INFORMATION VALUE, AND POSITIVE WORD-OF-MOUTH COMMUNICATION ON CONSUMERS' PURCHASE INTENTION