VINCENT

2602115596

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND TRUST AND THE EFFECT OF BRAND TRUST ON WILLINGNESS TO PAY IN THE AUTOMOTIVE INDUSTRY FOR THE DEVELOPMENT OF LORENZO AUTO PART'S CAR SPARE PARTS BUSINESS