VENISIA GISELA KOWIRYA

2602118175
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE CUSTOMER-CENTRIC STRATEGIES AND GLOBAL PRODUCT ADAPTATION IN INTERNATIONAL BRANDING : THE MEDIATING ROLE OF PERCEIVED INTERNATIONAL BRANDING EFFECTIVENESS ON COMPETITIVE ADVANTAGE IN GLOBAL MARKETS

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