TIMOTHY BERYL HUTAGALUNG

2602122153

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE INFLUENCE OF COUNTRY-OF-ORIGIN IMAGE, BRAND GLOBALNESS, SOCIAL MEDIA INFLUENCE, ON BRAND AUTHENTICITY: A CASE STUDY OF UNIQLO IN THE INDONESIAN GEN Z MARKET.