PATRICK WILLIAM KURNIAWAN

2602127772

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF CREMETHEORY THROUGH AN ANALYSIS OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM), BRAND TRUST, AND WILLINGNESS TO PAY FOR CHEESECAKE PRODUCTS