VALENTINO KENNETH

2602128970

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF USER GENERATED CONTENT AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION OF GADGETS AND THEIR ACCESORIES IN E-COMMERCE AMONG GENERATION Z IN JAKARTA WITH TRUST AS MEDIATOR