DENNIS ABEL WIDJAJA

2602133346

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF DIGITAL EXPOSURE, RETAIL PROMOTION, AND SMART VENDING MACHINES ON CONSUMER PURCHASE DECISIONS IN INDONESIA'S SMART BEVERAGE VENDING MACHINE INDUSTRY: THE MEDIATING ROLE OF PRICE PERCEPTION