ZIVEN AKENO HSU

2602134166

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION OF OVER-THE-COUNTER PRODUCTS THROUGH THE MEDIATION OF DIGITAL HEALTH LITERACY, BRAND AUTHORITY, AND CREDIBILITY DRIVEN ENGAGEMENT FOR GENERATION Z IN THE GREATER JAKARTA AREA