PETER NATHANAEL HAWENDA

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) CONTENT ON THE INSTAGRAM ACCOUNT OF NESTLE INDONESIA ON CONSUMER PURCHASE INTENTION THROUGH THE MEDIATING VARIABLE OF CORPORATE IMAGE