FRANSISCA CHEALSEA LIAUW

2602136505
Degree Strata 1
Program/Study Program Marketing Communication
Faculty/School Faculty of Digital Communication and Hotel & Tourism
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE INFLUENCE OF BEAUTY INFLUENCER AUTHENTICITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF PARASOCIAL INTERACTION AMONG INSTAGRAM FOLLOWERS

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