KELVIN

2602138473

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECTS OF SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS, WITH CUSTOMER TRUST AS A MEDIATING VARIABLE, IN THE SKINCARE INDUSTRY ON TIKTOK E-COMMERCE AMONG GENERATION Z IN JAKARTA