SHANNON AUGUSTINE HALIM

2602139066
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE THE GREEN MASK: UNVEILING HOW PERCEIVED GREENWASHING TRIGGERS CONSUMER BETRAYAL AND SKEPTICISM INTO SWITCHING INTENTIONS IN THE INDONESIAN BEAUTY INDUSTRY

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