BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 76
GABRIELLA HERMANI PUTRI
GABRIELLA HERMANI PUTRI
2602139305
Degree
Strata 1
Program/Study Program
Chinese Literature
Faculty/School
Faculty of Humanities
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
THE INFLUENCE OF CHEONGSAM CULTURAL ELEMENTS IN ADIDAS PRODUCTS ON GENERATION Z PURCHASE INTENTION THROUGH THE KICK AVENUE APP