MADE BYANTARA ADHIPRADNYA

2602139381

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF SOCIAL INFLUENCE ON PURCHASE INTENTION THROUGH ATTITUDE AND SUBJECTIVE NORM AS MEDIATING VARIABLES IN RICE PRODUCT PURCHASING (A STUDY OF GENERATION Y AND GENERATION Z CONSUMERS IN MALANG)