ZAHRA PATRICIA ALIYAH SANJAYA

2602142426

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF KOREAN WAVE AND FEAR OF MISSING OUT (FOMO) ON BRAND LOYALTY TOWARD KOREAN COSMETIC PRODUCTS IN INDONESIA: THE MEDIATING ROLE OF BRAND LOVE