BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
FIONA LIEM EDELINE
FIONA LIEM EDELINE
2602143340
Degree
Strata 1
Program/Study Program
Global Business Marketing
Faculty/School
BINUS Business School Undergraduate Program
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
PARENTS' DILEMMA: HOW VISUAL DESIGN, INFORMATION CLARITY, AND PACKAGING USABILITY STIMULATE PURCHASE INTENTION THROUGH FUNCTIONAL & EMOTIONAL VALUE