ANNABELLE CHRISTINE TARMADJAJA

2602144734

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE DRIVING USER ENGAGEMENT IN THE EMERGING ELECTRIC VEHICLE MARKET: THE ROLE OF PERCEIVED AFFORDABILITY, MAINTENANCE EFFICIENCY, AI-ENABLED SMART FEATURES, AND ENVIRONMENTAL AWARENESS TOWARD BYD IN INDONESIA