KEISHA DONITA ALZUBRA

2602145056

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE BUILDING GAME VIRALITY THROUGH PARASOCIAL RELATIONSHIP AN ANALYSIS OF THE INFLUENCE OF CELEBRITY CREDIBILITY AND CELEBRITY ATTRACTIVENESS ON ELECTRONIC WORD OF MOUTH AMONG DIGITAL GAME ENTHUSIASTS IN INDONESIA