NASYWA RIZKIA PUTRI SIREGAR

2602145724

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

Campus BINUS
@ Alam Sutera Campus

THESIS TITLE EXPERIENTIAL MARKETING AS A MARKETING STRATEGY FOR B2B COMPANIES: A CASE STUDY OF NTT DATA IGNITE 2025