WESLEY HANS DINATA, TAN

2602146645

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE FROM MASS APPEAL TO PREMIUM: THE ROLE OF PERCEIVED EXCLUSIVITY AND PERCEIVED PREMIUM VALUE IN DRIVING THE CONSUMERS' WILLINGNESS TO PAY HIGHER PRICE FOR STREETWEAR IN MARKETPLACES