JONATHAN CHRISTIAN NJAUW

2602146821

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF HEALTH CONSCIOUSNESS ON PURCHASE INTENTION FOR OVERNIGHT OAT PRODUCTS VIA ATTITUDE, PERCEIVED BEHAVIORAL CONTROL, SELF IDENTITY, AND MORAL NORMS: IMPLICATIONS FOR THE DEVELOPMENT OF CHILL OAT